We create the stories behind the research.business.people.

Clear thinking and clear action is at the heart of everything we do.

BOLD. EVOLVING. DELIBERATE.

BOLD. EVOLVING. DELIBERATE.

METHOD

Transforming passion into process.

1.

We start with research to inspire fresh thinking

2.

We build a team to challenge assumptions

3.

We develop a roadmap with a clear course of action

4.

We deliver results at every step, to reach your goals


EXPERIENCE

TESTIMONIALS

Kind words from even kinder people

“I have worked with Take On Communications at three different biotechnology companies. In all instances, the team’s rapid and thorough responses, interpersonal talents, media monitoring and pitching capabilities and – most importantly – the team’s ability to turn complex medical issues into approachable and compelling blogs and podcasts, have been exceptional. A true pleasure to work with, and a great investment.”

— Andrea Moore

Marketing Director
Foundation Medicine Inc.

“It’s always a pleasure working with Alexander and Susana. They are thorough and extremely organized. Most of all, I love that I can trust our communication strategy with them and know that everything will be taken care of. They constantly bring new ideas to the table and encourage us to think big. I could not do my job without their expertise.”

— André Gressieux

Head of Global Creative
Accelerate Diagnostics

"Few professionals can nail the story angle and turn it into an actionable media strategy as well as Alexander Petti. In our work together on Migraine World Summit Onstage, he provided invaluable counsel and produced solid results: national media placements that made it the disease news event of the year. Plus, he's a joy to work with.”

— Paula K. Dumas

Producer & Co-Host
Migraine World Summit

“Scipher Medicine was looking for a public relations partner with expertise in healthcare and life science, and we found that with Alexander Petti. His knowledge of the industry and storytelling abilities helped us increase our awareness within the market and follow through with our PR initiatives. Working with Alexander means the work will get done effectively, timely, and thoughtfully.”

— Lauren Kendall

Sr. Marketing Manager
Scipher Medicine

SERVICES

From our planning to our execution –
seeing opportunities and thinking ahead is
embedded in our DNA.

    • Discovery and insights audit to inspire fresh thinking

    • Crisis communications and strategic consultancy

    • Key message ideation and development

    • Thought leadership

    • Launch planning and activation

    • Competitor and landscape audits to reveal opportunities, uncover competitor trends

    • Editor / reporter pitching and forging relationships

    • Curated media database

    • Spokesperson training for TV, radio, print, video calls

    • Targeted monitoring for intelligence, proactive reporter outreach and market shaping

  • Our content is created by news editors and reporters, including MD’s and PhD’s with a deep understanding of the current news environment, the scientific newsworthiness of your story, and how to captivate a target audience. We take complex data, and transform it into compelling narratives.

    • Articles

    • Blogs

    • Op-Eds

    • Podcasts

    • Video production

    • Satellite and radio media tours

    • Competitor and landscape audits

    • Strategy and content pillars

    • Content development

    • Community management

    • Paid Social

  • Our select team of industry-specific reporters provide you with deep insights and proactive advice on your campaign before it goes public.

    • We help you develop penetrating questionnaires to break into the heart of a topic and extract valuable insights

    • We crystalize the results to provide clear insights and analysis

    • We develop a recommended strategic course of action and proposal

  • If you’re new to PR, this starter kit provides the essential foundations needed to develop a conversation with media

    • Media kit

    • Press releases

    • Key message development

    • Year-round intelligence monitoring

    • Customized media list

  • There are over 62 million Hispanics living in the US – that’s larger than the entire population of Canada. Our team of native and fluent Spanish-speaking communications specialists help you understand, access and succeed in reaching the unique cultural and media needs of this community.

LEADERSHIP

Alexander Petti

  • Alexander’s passion is storytelling with a purpose: to improve lives. Starting his career as a journalist, he has more than 20 years experience developing and executing strategic communications programs for global pharmaceutical companies and startups. Alexander combines his experience at global agencies with a reporter’s know-how of sharing knowledge, to help shape the future of healthcare.

Susana Duarte

  • Improving lives through thoughtful and effective communication has always been a guiding principle in Susana’s career. From education, to leading a NYC-based social networking startup as Chief Operating Officer, to developing corporate and brand communication strategies for global healthcare companies and startups, Susana’s expertise lies in recognizing opportunities, anticipating roadblocks, and devising a way through.

Get our take on your business.

  • Don’t know where to start? Through our roadmap process, we can help you get on the right path to achieve your goals.

  • Our team of experts have guided global companies and nationally-known brands. Our method simplifies your communication goals into clear courses of action, delivering results every step of the way.

 

Looking for a fresh new take on communications?

We’d love to hear from you.